Isatu Sesay
PUBLIC RELATION OFFICER (PRO)
Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities.
Other tasks include:
- planning publicity strategies and campaigns
- writing and producing presentations and press releases
- dealing with enquiries from the public, the press, and related organisations
- organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits
- speaking publicly at interviews, press conferences and presentations
- providing clients with information about new promotional opportunities and current PR campaigns progress
- analysing media coverage
